When Customers Come Calling, How Well Do You Respond?
An increasingly popular solution known as network and voice management can help. NVM can help CIOs control and visualize complex, multivendor data and voice infrastructures.
By Bob Violino
Try to imagine a global business that doesn't depend on its voice and
data network to run smoothly and effectively at all times. For that
matter, try to imagine a company of any size not needing a reliable
voice and data infrastructure. It's not easy. Organizations have
become so dependent on their networks for communications, collaboration,
sales, marketing, accounting, supply chain management
and other business processes that it's difficult to imagine companies functioning
without them. Yet despite this heavy reliance on — and investment in — voice
and data networks, are organizations doing enough to ensure that their network
infrastructure is performing optimally? In many cases, probably not.
To get a better handle on how voice and
data services perform, some organizations
are turning to network and voice management
(NVM) solutions, which combine
network fault and performance management
to give IT departments proactive
control and end-to-end visualization of
complex, multivendor data and voice infrastructures.
NVM is designed to improve
quality of service and dramatically enhance
the customer's experience.
These solutions boost service quality by
detecting service degradations before end
users are affected. CIOs and network managers
can reduce the impact of service disruptions
by identifying and resolving
problems quickly. An NVM solution identifies
the true causes of problems through
root-cause analysis, event correlation and
historical reporting.
Critical Applications
With critical business applications running
over networks, it's vital to ensure
that the network infrastructure is performing
optimally. "Typically, there are a
handful of [critical] applications, and if
they're not running well, then the company
is not doing well," says Jim Metzler, VP of
Ashton, Metzler and Associates, a Sanibel,
Fla., consulting firm that specializes in
network technology. "For example, if ERP
[enterprise resource planning] is not working,
you can't ship products, and customers
may go somewhere else."
Unfortunately, many organizations have
overlooked the importance of network management,
experts say. That's because many
CIOs tend to focus primarily on applications,
rather than servers or the network. Even
among organizations that have implemented
some level of network management, only a
few are proactively solving network problems.
Instead, network management solutions
typically focus on identifying problems,
then fixing them. While that's a necessary
task, this focus can miss early warnings of performance
degradation.
But organizations shouldn't overlook
the need to ensure high-quality voice communications.
In this age of e-mail, instant
messaging, wikis and blogs, voice can almost
become an afterthought when CIOs are
considering network performance.
But organizations do so at their own
peril, experts say. "Voice is the most critical
application companies have," says Tom
Hayes, VP of product marketing at CA.
Even with the growing use of data-based
collaboration technologies such as email
and instant messaging, "people still
need to be on the phone and have good quality
voice," Hayes adds. "Today, voice
applications are running across every part
of the network."
Sensitive Conversations
The emergence of voice over IP (VoIP) has
created an even more urgent need for
monitoring service quality, experts say.
With that technology, voice runs alongside
data packets over the IP infrastructure.
Because these networks were designed for
data, not voice, that can cause delays and
other problems. Voice traffic is more sensitive
to delay and jitter than, say, e-mail.
"When you start putting voice traffic [over
IP networks], you start to deal with critical
issues that need to be managed closely,"
Hayes says. "Voice traffic is sensitive to
delays, and it can be difficult to have conversations
when the call quality is poor."
To help, CIOs should evaluate a network
and voice solution that provides proactive
fault and performance management of
multi vendor voice and data networks.
Additionally, the solution should provide a
single, correlated view of network issues,
with an assessment of root cause, to expedite
problem identification and resolution.
Leveraging an NVM solution will help
CIOs and their organizations monitor networks
to see if there are degradations affecting
voice or data traffic. CIOs will also be
able to make necessary changes before
users even know there's a problem.
A leading NVM solution should consist
of three core capabilities: The first ensures
quality of service across the infrastructure by
documenting and managing against agreedupon
service levels. The second provides fault
management across multitechnology networks.
And the third enables organizations
to deliver reliable voice service for a variety
of legacy and IP-based voice systems. All are
based on intelligent algorithms that monitor
real-time status and either take action or
provide alerts before service is affected.
The solution should also let CIOs view
historical data. In this way, they can track
their organization's utilization trends and
accurately predict capacity requirements.
For example, CIOs can examine voice traffic
patterns to determine whether a particular
router has enough capacity. "NVM
can predict — based on history — when
you're going to need additional capacity,"
Hayes of CA says. "For voice traffic, trending
and analysis allows the operations team
to ensure that the proper high-quality bandwidth
('gold service') is available to support
the voice application."
Indeed, monitoring networks from one
end to the other ensures that if there's a
breakdown in any one component of the
IT infrastructure, the breakdown will be
identified immediately. "Is the carrier
service meeting performance expectations?
Was the router inadvertently misconfigured?
We're looking at all the pieces
associated with the network in an integrated
way," Hayes says. "The network
information is correlated with other IT
management information — for example,
applications and systems — to identify
the root cause of any issue. This helps us
identify and resolve problems fast."
End-to-end visibility is especially important
because many IT organizations have
created "stovepipes" — different groups that
handle security, networking, applications
and other areas — and each looks at things
in different ways, Metzler of Ashton says.
"They don't tend to have common languages,
processes and tools," he says. "So the
networking guy might say, 'I'm looking at
the network, and it's running really well,'
yet the company is struggling on the Web
site to book sales orders. To overcome
that, you need that end-to-end visibility."
The Royal Netherlands Army (RNLA)
implemented an NVM solution from CA
to ensure the performance and reliability
of critical IP, satellite, radio, microwave
and telephony communications used by
troops. RNLA requires reliable and accurate
information from the front line and
excellent ongoing communication links
with its troops.
To meet those needs, the RNLA developed
a communications infrastructure, called
Theater Independent Tactical Army and Air
Force Network (TITAAN). The infrastructure
enables seamless, around-the-clock
communications between commanders in
operational posts and troops at the front line.
TITAAN supports fully converged voice,
video and data to create a unified operational
picture of the Army that can be sent from
remote outposts to headquarters.
The nature of the environment in which
TITAAN is deployed — it is a military application,
after all — makes management of the
vast and complex infrastructure a serious
challenge. To address the challenges, the
RNLA deployed CA Spectrum®. The solution
manages TITAAN servers, devices and
applications, providing fault-detection capabilities,
configuring devices automatically,
and notifying field and command-post personnel
of network problems.
In fact, the solution is at the heart of
TITAAN's operational control system,
ensuring that communication links between
front lines and operational posts are maintained,
and reducing network downtime,
explains Marko van Daal, lead architect of
management and control for TITAAN.
The end-to-end visualization of data and
voice is critical, he says. "If you don't have
NVM, you don't have a common operational
picture of your infrastructure," he says.
"If we don't have visibility of the end-to-end
flow within the network, then we don't
know how we can become proactive if
some links should fail."
Historical data from NVM is also important,
van Daal adds. For one, historical data
helps the RNLA to estimate its capacity
needs. That's no small benefit, van Daal says,
explaining, "Due to the dynamics within the
infrastructure and the deployment — troop
movements change the infrastructure setup
— it's very hard to make a really good
assumption on capacity usages." This historical
data also enables the RNLA to track
calls for security and trending purposes.
Among the key benefits of NVM are
more reliable voice and data services,
reduced network downtime and associated
costs, improved staff productivity, and
increased satisfaction for customers,
employees and other users, says Glen Emo,
president and CEO of Empowered
Networks. His company helps customers
assess and implement NVM solutions. The
technology has been especially valuable to
organizations moving to VoIP, he says.
Customers of Empowered Networks
have deployed NVM solutions from CA to
ensure that their voice and data network
upgrade projects are successful and to
reduce the risk of service degradation,
Emo says. "Without this
tool set in place, you're really just flying
blind," he adds. "You have no sense of
where you are [with] the performance of
your network on a day-to-day basis."
One customer, a telecom service provider,
deployed CA eHealth® for Voice and uses
the technology to monitor the performance
of its core network and as part of its managed
network service offering. Now, when
a customer of the telecom provider wants to
evaluate a move to VoIP, the provider uses
the solution to assess the customer's network
for several weeks to determine whether the
network can support high-quality voice service.
Once the customer's network is
approved for VoIP, the provider uses the solution
to continuously monitor voice traffic,
diagnose problems and provide reports on
performance and usage trends.
Voice Monitoring
Another customer, an agency of the
Canadian government, uses the solution to
monitor its network as it rolls out VoIP in
all its offices around the world, Emo explains.
He adds that other clients have opted to use
a variety of management tools that cover certain
aspects of network performance, such
as security, but fail to provide comprehensive,
end-to-end monitoring. As companies
rely more on VoIP to drive their critical
business applications, they've got to be
serious about having a robust voice and data
network management strategy.
Although organizations understand the
growing importance of business applications
— both data and voice — they still
don't put enough emphasis on ensuring
that networks run well, Metzler says,
adding: "In the majority of cases, when
applications are beginning to degrade,
the end user notices it before IT, and
that's unacceptable."
NVM is one of CA's Capability
Solutions and part of the company's
broader Enterprise IT Management
(EITM) vision and strategy.
EITM offers a way to simplify IT
management complexity and
yield better business results.
Capability Solutions are building
blocks to EITM, providing
an integrated approach to governing,
managing and securing IT.
Because the solutions are modular,
companies can realize long-term value
through incremental steps.
More specifically, the NVM Capability
Solution helps organizations ensure that
problems are solved long before customers
or other users are aware of them — and that
voice and data networks are performing at
their best.
Bob Violino is a freelance writer based in Massapequa Park, N.Y. He covers a variety of business and technology topics.
Five Ways to Select an NVM Solution
A network and voice management (NVM) solution can deliver a variety of benefits to different types of companies. No matter which industry they're in, CIOs selecting an NVM solution should use several key selection criteria, advises Jim Metzler, VP of Ashton, Metzler and Associates, a Sanibel, Fla., consulting firm specializing in network technology. Here are his five top criteria:
1. Level of integration: Software used to manage the network infrastructure and application services should be well integrated with the infrastructure and applications. In the future, a key aspect of integration will be the ability to deal with both physical and logical views of the entire infrastructure.
2. Support for heterogeneity: Network management platforms should accommodate a broad range of vendors and solutions.
3. Support for intelligent service assurance: NVM should provide rootcause analysis and proactive notification of degraded performance.
4. Reporting: An NVM platform should provide a range of notifications and reports. These should be customized to deliver the proper level of detail to individuals at different levels of the organization.
5. Automation: Network-management functions ripe for automation include problem notification and resolution, systems and storage provisioning, workload management, and software and configuration updates.
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Seven Key Benefits of NVM
- Provides a comprehensive, end-to-end view of how voice and data services are performing.
- Improves quality of service (QoS) and dramatically enhances the customer experience.
- Tracks utilization trends, and accurately predicts capacity requirements.
- Identifies the true causes of problems, using root-cause analysis, event correlation, and both real-time and historical reporting.
- Helps CIOs provide highly reliable voice and data services, as well as reduced network downtime and associated costs.
- Dramatically raises IT-staff productivity by identifying the underlying causes of network problems.
- Gives the IT staff proactive control, so they can locate and resolve issues before they affect end users.
DATA: Smart Enterprise |