A Partnership Made in [Customer] Heaven
To keep the enterprise focused on the needs of customers, CIOs
need to work more closely with their CFOs than ever before.
By Nancy Cooper
CIOs and CFOs face a new imperative to revisit the nature of their mutual relationships. Driving this
imperative: A change in the basic realities of big
business in today's environment. On the one hand
is expanded governance legislation, such as the
Sarbanes-Oxley Act. On the other are new competitive
requirements to collaborate and respond rapidly to constantly
changing market conditions.
As a result of these dramatic
changes, CIOs and CFOs alike
face a new set of demands.
Enterprises demand better
decision-making support. Wall
Street wants better insight into
company performance. And
government regulators implement
stringent financial reporting
rules. Any gaps that may
have existed and been tolerated
between major corporate functions
— such as financial oversight
and IT management —
are now not merely undesirable,
but are in fact a liability.
Here at CA, I find myself in
the midst of these changes. I
work collaboratively with our
CIO, Dave Hansen, and this
interaction is critical. Since I
lead the company's finance
function, I bring an understanding
of the economic structures
and resources that are
necessary to advance our strategic
objectives. Dave, meanwhile,
is in charge of designing
an information infrastructure
for the entire company. Yet we
are constantly learning to speak
one another's language. The
financial vision and language
that my department puts forth
must be absorbed, manifested
CIOs and CFOs face a new imperative to revisit the
nature of their mutual relationships. Driving this
imperative: A change in the basic realities of big
business in today's environment. On the one hand
is expanded governance legislation, such as the
Sarbanes-Oxley Act. On the other are new competitive
requirements to collaborate and respond rapidly to constantly
changing market conditions.
and implemented by Dave's IT
group in the right technologies
and applications. While both
IT and finance can be highly
abstract disciplines, there is
nothing abstract about the bottom
line and the final results.
Further, our CEO, John
Swainson, is encouraging all
C-level executives to have a
seat at the boardroom table.
Like many changes in business,
this transition is not always
easy. But we are definitely trying
to get that alignment and
make sure we're prioritizing the
most important activities for
the company.
And while it may sound trite
to say that our focus is always
on the customer, the needs of
our clients and the requirements
they have to be successful
are actually what
make it possible for CFOs
and CIOs to establish
common ground. In fact,
these customer needs
provide the context that
ties our two disciplines
to the business.
Because of this joint
focus, Dave and I have
also changed the metrics
we use to manage our
departments. Dave's group is
shifting away from strictly measuring
and tracking the performance
of technical elements
in the enterprise network;
instead, his group is developing
business-oriented metrics that
more accurately capture the
impact that technology-enabled
processes have on the overall
customer experience. And my
group is implementing procedures
aimed at helping the
finance people spend more time
on analytics, and less time on
directly supporting routine
transactions. This is the key for
my activity to contribute maximum
value. And it's obviously
a shift that requires the support
of our IT organization.
Within the finance department,
we are also implementing
an initiative called “Back
to Basics.” We're focused on
improving all financial processes,
forecasting anticipated performance
levels, as well as projecting
the budgets needed to
support these processes. This
initiative, which launched in
the first quarter of this year, has
provided a rich opportunity
for Dave and me to work
together. It's also given us a
chance to identify areas that
we might have missed had we
still been operating only in our
own environments.
Key Lessons
The key lessons I've learned
from the enhanced relationship
our two departments have
developed fall into three basic
categories:
First, it's easy to get lost in
your own jargon. This is as true
for the financial types as it is for
the IT folks. Second, having
common metrics and a joint picture
of what success will look like
makes it much easier to define
objectives and achieve meaningful
results for our customers.
Last, to understand the
nature of scarce enterprise
resources, you must also have a
complete understanding of
who uses these resources, how
they use them, how the
resources are supported and
how much these resources
actually cost.
CIOs and CFOs can work
together to produce a more
comprehensive understanding
of the complex array of
moving parts that make an
organization run. In fact, the
more they work together, the
more likely they'll be able to set
a course that brings the company
close to its customers.
Nancy Cooper is the CFO and executive VP of CA.