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The Efficient Organization
When the going gets tough, outsourcer TechTeam Global gets Lean.

Other companies may be waiting out the tough economy, but not TechTeam Global. The $260 million (revenue) outsourcing firm is in the midst of a bold three-year effort to both expand its market presence and deepen relationships with its customers. Southfield, Mich.-based TechTeam is powering this effort with an equally bold Lean approach. “We’ve got to double-down on our opportunities to be more efficient,” says Gary Cotshott, TechTeam’s President and CEO. “That’s where Lean comes in.”

TechTeam could easily rest on its laurels. The company, now in its third decade of business, delivers IT support in more than 30 languages and has a direct presence in more than 15 countries. But Cotshott is not one to rest. His three-year plan involves adding new capabilities to the company’s infrastructure, expanding geographic coverage and increasing TechTeam’s visibility in the global market.

Cotshott and his colleagues use Lean throughout the business to improve service to customers and to drive efficiencies that help the company invest to achieve its three-year plan. An important part of this is Lean IT for optimizing and automating the processes and systems that support IT’s value to the business. “Lean has evolved inside TechTeam Global very aggressively over the past 18 months,” Cotshott says.

TechTeam’s CIO, Armin Pressler, says his IT organization looks at Lean from a big-picture perspective. “We’re 100 percent aligned with our business goals,” Pressler explains. Since his team actually serves two sets of clients — external customers and TechTeam staffers — “Lean IT is absolutely critical to the company’s overall value delivery,” Pressler adds.

TechTeam is steeped in what Cotshott terms a “global factory” model of doing business. This means deploying a standardized single-point-of-contact (SPOC) model delivering services from locations in North America, Europe, the Asia-Pacific region and soon, Latin America. The results: greater efficiencies and cost savings because of global consistency and integrated self-service, service desk, remote infrastructure management and onsite support solutions.

Cotshott joined TechTeam in early 2008, and one of his first projects involved deploying an array of CA Enterprise IT Management solutions. He says this has given TechTeam Global an ITIL®-based foundation for all of its business processes, and an integrated service-delivery platform the company can deploy on a consistent and global basis. What’s more, having a robust, feature-rich service-delivery platform lets TechTeam deliver a customer experience that is markedly more satisfying than the competition’s, Cotshott says.

Cotshott’s claim is backed by independent customer satisfaction research. In a 2009 Survey on Top Infrastructure Management Outsourcing Vendors, Orbys Black Book of Outsourcing, named TechTeam No. 1 globally in help desk out sourcing across both Tier 1 and Mid-Tier customers, and No. 1 globally in overall IT infrastructure outsourcing for Mid-Tier customers.

Today, more than 1,000 TechTeam agents, analysts and technicians use CA technology to support customers. “We’re globalizing and we’re standardizing wherever we can,” says Bob Gumber, TechTeam’s VP of Global Client Service Management. “And we are always working diligently on workforce optimization, first-call resolution, average handling time, problem avoidance and remote resolution — these drive efficiency and effectiveness. This means higher value for our customers, higher customer satisfaction — and ultimately, increased profitability.” Now that’s Lean IT. – L.L.


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